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NTU EEE Alumna: The Beauty Industry

 

Beauty is all around us.

Coty believes that beauty comes from diversity, is at its best when authentic and grows with individuality.

We seek to challenge conventions through invention, expanding our horizons so we can enrich your reality with possibility.

NICOLETTE HENG BAO JIN
Marketing Manager
(Travel Retail Fragrances)
Bachelor of Engineering (EEE)

We build brands to inspire and enable you to experience the confidence and joy of expressing your beauty, your way. ​​​​​​​​​​​​​​​​​​Beauty is one of the most attractive consumer categories. The beauty industry has been growing at a steady rate of 5% each year, with Asia fueling the fastest growth behind it.

By 2025, we foresee that APAC will represent at least 40% of the beauty industry. Asia, being the core growth engine for the beauty industry, is now constantly applauded for its ability to successfully launch innovative products at a high frequency and for being able to identify and leverage disruptive growth opportunities. In addition to launching innovative new products, Asia has the capabilities to shape the development of different beauty categories through creativity, brands and innovation, then perfected by in-store excellence execution and enabled through digital e -commerce plat forms to stay close to diverse consumer pulse. There’s no sign of slowing down for the global beauty industry.

“As someone passionate about the beauty industry, I’m delighted to grow my career with Coty who is a global leader and challenger within the industry.

As a Marketing Manager for Travel Retail Fragrances, I am the brand custodian of five brands. It’s always exciting because you never know what new launches or new brands may come your way, especially when there are 77+ brands in the company to explore. With Coty, there are endless opportunities to explore something new and develop myself through challenging but yet fulfilling work. I recall it was especially challenging for the recent merger of the new Coty. We had to learn many new areas from scratch and rethink how we were working. However keeping Coty’s values — Think Like A Start Up, Win For The Team, I helped to integrate four new brands successfully into our portfolio.

In Coty, we believe in celebrating and liberating the diversity of each individual and that really translates into my work where I’m exposed to various retail markets within Asia Pacific and interact with colleagues of diverse backgrounds to work and learn from one another.

Indeed, Coty is a great place to grow and learn.” 




Article Credit: NTU Career Tracks​

Published on: 26-June-2018​​​​​​​​​​​
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